The Sunbird Sand Music Festival is Malawi’s hallmark event that draws together tourists, local people, business, youth, community organizations, media and visitors from all over the World on an annual basis to celebrate the Malawi’s’ s richness, diversity, dynamism and heritage.

Since its inception six years ago, the Sunbird Sand Music Festival has grown in visitor numbers and now counts as the largest event of its kind in Malawi. The 2014 Festival attracted over 6,000 visitors, 100 exhibitors and MK2 million in media coverage, establishing it as one of the most visible event brands in Malawi.

It boasts of both local and international imprint. The fete has gained its place as an international festival looking at the number of patrons and artists trickling in from the entire Southern region of Africa and beyond. Having moved on, Sand Festival, is set to re-define and spearhead the pace of the Malawian entertainment industry.

The event offers sponsors the opportunity to promote, their brands, introduce new products, advertise, do product research, product testing, get customer feedback, interact with consumers, make sales, nation-building, advance social cohesion and boost economic development in the most important youthful community in Malawi. It enable the people of Salima and other surrounding countries and those from overseas to come together in a fun, relaxed environment infused with a positive spirit.

It features music, dance, poetry, comedy, disruptive entertainment, sports, and drama. An exhibition of arts and crafts and other local products, a tourism expo, an outdoor area for food and drink vendors selling traditional as well as branded fare, a youth zone and a business expo for the corporate, SMME and government sectors.